Built for builders.
We partner with blue-collar service businesses to create long-term growth through better tech, better marketing, and better systems.
We help service businesses scale without the chaos.
From small local crews to multi-state operators — we help businesses streamline, automate, and grow. Our clients include:
Plumbers &
HVAC pros
Commercial
cleaning teams
Equipment rental
& maintenance
Landscapers &
general contractors
Industrial
painting
Boat maintenance
& repair
Snow removal
services
Auto
detailing
Plumbers &
HVAC pros
Commercial
cleaning teams
Equipment rental
& maintenance
Landscapers &
general contractors
Industrial
painting
Boat maintenance
& repair
Snow removal
services
Auto
detailing
Plumbers &
HVAC pros
Commercial
cleaning teams
Equipment rental
& maintenance
Landscapers &
general contractors
Industrial
painting
Boat maintenance
& repair
Snow removal
services
Auto
detailing
Not just tech. Not just marketing. A scalable growth partner.
One-stop
partner
No more juggling 4 vendors. We handle tech, ops, and marketing under one roof.
Execution
and strategy
We don't just advise — we roll up our sleeves to build, automate, optimize, and stay in your corner.
Built for service
businesses
We speak blue-collar. We build systems that work in the field, not just in a spreadsheet.
How we work
Discover
Understand your operations, tech stack, and growth goals.
Build
Automate, integrate, and optimize systems.
Grow
Run lead generation, improve conversions, and scale up.
Partner
Ongoing support, iteration, and insights.
Real people. Real partners.
Scale Lite was built to serve the builders — founders, ops leads, and field crews running real businesses. We’re here to be the team behind your team.
From sales to strategy
Keaton began his career in software sales at DocuSign, quickly rising to the top as the company’s highest-performing salesperson globally. But his real skill wasn’t just closing deals—it was seeing the bigger picture. He had a knack for identifying operational inefficiencies, asking the right questions, and uncovering the hidden bottlenecks that slowed businesses down.
Private equity & the scaling problem
This strategic mindset led him to join as founding member to Garden City, a private equity firm that now manages over $250M in assets, focusing on service-driven businesses. While working with thousands of business owners, the same roadblocks surfaced repeatedly:
- No visibility into lead flow or marketing ROI
- Disorganized processes & systems
- Key knowledge locked in leadership’s heads
- Lack of scalability, making businesses unsellable
With 70–80% of small businesses failing to sell, Keaton saw an opportunity to fix the foundation, not just the surface-level problems.
Bridging the gap with technology
To deepen his expertise, Keaton joined a software company specializing in enterprise integration & automation, learning how data, tools, and processes could transform even the most traditional businesses. He saw a gap — companies didn’t just need marketing; they needed structure, systems, and strategy.
The birth of Scale Lite
That’s why he founded Scale Lite—to help low-tech, high-potential businesses scale with intention. Unlike marketing agencies that focus on clicks or IT vendors that stop at tech stacks, Scale Lite is a long-term growth partner, helping businesses:
- Automate workflows
- Optimize operations
- Drive growth with data-backed marketing
At its core, Scale Lite was built for businesses ready to level up—not with flash, but with focus.
We’re not here to hand off a few deliverables and disappear. We’re here to be the team behind your team—the partner that never leaves, always adapts, and helps you scale, efficiently.
– Keaton
Founders Story
We prove our customers right
"Since partnering with Scale Lite, our workflow efficiency has improved by 50%, and our lead conversions have doubled!"
"Our tech was a mess—too many tools, nothing connected. Scale Lite cleaned it up, automated the chaos, and now everything just works."
"They didn’t overcomplicate it. Scale Lite just got it. They built exactly what we needed without slowing us down."
"I almost sold the business out of burnout. Scale Lite helped turn it into something that runs without me in every detail. I'm not going anywhere now."
Ready to grow? Let’s build a better business together!
Join hundreds of other blue-collar businesses transforming their operations and scaling with Scale Lite.
